We are not above sending or accepting a corporate gift every once in a while. When well-timed and well-intended, tangible gifts of nominal value can be positive relationship builders.

But our companies don’t send client gifts at holiday time. Instead, for the past few years, we have contributed on behalf of our customers to Children’s Healthcare of Atlanta.  

Philanthropy is an important part of W3, albeit in a somewhat informal way. As corporate givers, we do our best to answer the call for donations to local causes and have even lent a little muscle for an Adopt-a-Road clean-up program. 

Many of our employees support their own causes and can count on their peers to contribute generously whenever an email goes out asking for assistance.  Indeed, as I write this, we have simultaneous office drives underway for non-perishable food and children’s toys. Items collected will go to local charities.

With more business success, our efforts may one day become more formalized and larger.  But for now, it is gratifying to see employees’ engage one another in the spirit of giving without a lot of management pressure or structure. In doing so, they have our encouragement and support—and our gratitude.